题目：Harness the Power of Patience: Evaluating On-demand, Reservation, and Mixed Service Models in Ride-hailing
时间：2025年3月31日 10:00-12:00
地点：龙宾楼 503会议室
邀请人：李娜 副教授（工业工程与管理系）
Biography
Prof. Qingxia KONG，Erasmus University，healthcare 领域研究专家，发表多篇MS，OR本领域顶级期刊。
Abstract
This paper examines a ride-hailing platform catering to time-sensitive passengers through on-demand service (SoD), reservation service (SoR), or a mixed service model (MS). SoR requires passengers to book rides in advance, ensuring scheduled pick-ups, while SoD allows passengers to request rides instantly as needed. We investigate optimal operational strategies, focusing on wage and pricing decisions and the profitability of these service types across different market conditions. Game-theoretic models are developed for all three service types to optimize platform profits while incorporating key factors such as passenger delay sensitivity and en-route time-dependent service capacity. Our findings offer practical guidelines for ride-hailing platforms in selecting service types and optimizing operational strategies and highlight the effectiveness of light-touch operational interventions, where minor adjustments can yield optimal results without rigid enforcement.
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